Dushanbe, 15.04.2016. /NIAT “Khovar”/. Tajik marketing managers, fashion designers, fashion entrepreneurs, and clothing companies’ reps took part in the three-day training on creation and managing a fashion brand in Khujand.

The training was programmed and held by known Singaporean Textile and Fashion Industry Training Center (TaF.tc International) within the International Trade Centre (ITC)’s project in Tajikistan.

The training course covered both theory and practical knowledge for understanding brand creation and the perception in a customer’s mind, using the marketing mix as a base for brand building, and managing the brand through positioning and advertising. It gave participants a framework to plan and execute a brand from conception of idea to a final blueprint that is ready for launch.

Ms. Della Ng, TaF.tc international trainer, who delivered this training says, the course is highly recommended to have a comprehensive understanding of brand management.