DUSHANBE, 13.12.2023 (NIAT Khovar) – Per initiative of the Committee for Tourism Development, during the night of December 12, on the largest advertising billboard in New York’s Times Square, a recording of an advertising video about the tourism opportunities of Tajikistan was shown every 9th minute of each hours within 24 hours.

This is a 15-second recording from a professional advertising video of the BBC television corporation, which, on the eve of the celebration of the State Independence, was prepared and broadcast as part of the implementation of one of the Committee’s industry projects.

Times Square is one of the most visited tourist spots in the world, attracting approximately 50,000,000 visitors annually. The square is called the “world crossroads”; more than 300,000 pedestrians, 115,000 drivers and passengers pass through it every day, and 170,000 people carry out activities there.

Times Square is a symbol of New York and the entire US. Even in the past three years, as the coronavirus pandemic reached its peak worldwide, Times Square recorded between 125,000 and 190,000 pedestrians daily.

This video will undoubtedly contribute to wider advertising and presentation of the tourism opportunities of Tajikistan, and will attract more foreign tourists to the country.