DUSHANBE, 27.01.2026 (NIAT Khovar) – At the initiative of the Executive Body of State Authority of Dushanbe, a free tourist route titled “Sayri Sada” will be organized for guests and visitors to the capital on January 31.

The initiative aims to support the development of the tourism sector, promote the national tourism brand, and advance tourism industry products, while ensuring the preservation, development, and sustainable use of natural, recreational, historical, and cultural resources as part of the Sada celebrations.

The “Sayri Sada” route will be attended by representatives of the diplomatic corps, foreign guests, international students in Dushanbe, and media representatives. Professional guides will provide services in Tajik, Russian, and English, offering detailed insights into Dushanbe’s tourism opportunities and the significance of the Sada holiday.

Government agencies, tourism companies, and other interested parties may register their guests to participate through the official social media pages of the Department for Tourism Development of Dushanbe: Facebook: Dushanbe-travel, Instagram: dushanbe.travel, or via email at rushdi.sayohi@gmail.com. Contact persons are also available at 2212561, 777000443, 555080303, and 003881616 (WhatsApp and Telegram). Participation is free of charge.

Participants will gather at 8:00 a.m. near the monument to Shoh Ismoil Somoni, and the departure to the Sada celebration venue — Abulqosim Firdavsi Park of Culture and Recreation — will begin at 8:30 a.m.

Experts note that traditional holidays such as Sada, Navruz, Mehrgon, and Tirgon can serve as national tourism brands, highlighting Tajikistan’s history, culture, traditions, and tourism potential, while attracting more international visitors.